Build It to Sell It | 4-Week Systems Lab
You don’t need another strategy. You don’t need more content. You don’t need to show up more. You need something built.
I’m Bianca Shellie-Robinson
I’ve spent over 15 years building businesses, systems, and revenue models across corporate and entrepreneurial spaces.
I don’t teach theory.
I teach what I use.
Everything in this lab is based on how I build my own offers, sales systems, and backend infrastructure.
You don’t have a sales problem. You have a structure problem
You can know exactly what to say and still not convert. Because if there is nowhere for people to go, nothing is going to sell consistently.
This is where we fix that.
This is a 4-week implementation lab where you build your sales system in real time. You are not coming here to take notes. You are coming here to build what you are already trying to sell.
But nothing structured behind it.
What we are building:
Over the next 4 weeks, we are taking your offer and building the structure around it so it can actually convert. Everything is based on what you already decided to sell. No guessing. You will build:
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Your freebie
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Your sales page
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Your upsell and downsell
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Your 12-email sales sequence
How this works over the 4 weeks:
Week 1: Build your offer messaging and freebie
We are getting clear on what you are selling and how to position it.
You will:
- Define your offer clearly
- Create the messaging that supports it
- Build your freebie based on your offer
This is where everything starts to make sense.
Week 2: Build your sales page and emails
Now we take your offer and turn it into something that converts.
You will:
- Write your sales page
- Structure your offer so it flows
- Create your 12-email sales sequence
You are no longer explaining your offer.
You are building it to sell.
Week 3: Build your funnel and backend
Now we take everything you created and start putting it into your systems.
You will:
- Build your funnel
- Connect your email system
- Start setting up your backend
This is where your business starts to come together.
Week 4: Implement and finalize your system
This is where everything gets completed and ready to use.
You will:
- Finalize your setup
- Test your system
- Make sure everything is connected and working
So when you sell, people can actually buy.
This is where we shift from ideas to execution.
You already have something you want to sell. Now we need to build it in a way that makes sense and converts. I am going to walk you through how to think through your messaging, structure your offer, and create the content that supports it. You will be building as we go.
Ready to stop starting over every time you sell?
This is a collaborative build, not a watch-and-learn training.
If you show up and do the work, you will leave with something you can sell.
This is not a sit back and listen type of program.
This is an intensive.
You will be working.
I am going to show you exactly what to do in real time.
You will see it.
Then you will do it.
We are building together.
You are not leaving with notes.
You are leaving with assets.
This is a taught, see, and do process.
That is why it works.
Then we implement everything you create.
Once your content is created, we put it into your systems. So when you sell, there is somewhere for people to go and actually purchase. You will be walked through how to:
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Build your sales page
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Set up your funnel
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Connect your backend
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Organize your email system
Stop talking about your offer. Start selling it.
Right now, you are explaining. After this, you will be set up to convert.
Meet Your Trainer
Bianca Shellie-Robinson, MBA, PMP
Business Strategy Consultant & Project Manager
Bianca Shellie-Robinson is an award-winning Business Strategy Consultant, Corporate Trainer, and College Business Professor with over 15 years of experience.
She has worked with Fortune 50 companies, small businesses, and entrepreneurs to build sustainable, profitable businesses.
Her expertise lies in helping solopreneur coaches and consultants transition from working in their business to stepping fully into their role as the CEO, focusing on strategy, growth, and long-term success.
Known for her no-fluff, results-driven approach, Bianca has been featured in Forbes, Black Enterprise, and Entrepreneur for her proven strategies. She has successfully scaled multiple six-figure businesses and guided countless others to achieve similar success.
Through her strategic planning sessions, Bianca equips participants with the tools to forecast, position, and profit, ensuring they start the year with a clear, actionable plan and the mindset of a true CEO.
Investment: We Start April 9th | 6:30pm EST
Every Tuesday| April 9th - April 30th
This working lab is a $299 investment!
You can use Afterpay, Klarna, and/or Affirm is needed.
Frequently Asked Questions:
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Do I need to already have an offer?
Yes. You should have an idea of what you want to sell. We are building the structure around it, not creating random offers.
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Will you be creating this for me?
No. You will be building everything. I am guiding you step by step so you leave with something completed.
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What if I am not tech-savvy?
That is fine. I walk you through the setup step by step using the systems I use.
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What platforms will you be teaching from?
ConvertKit and Thinkific. You can use other tools, but I will only be teaching from these platforms.
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Will I have access to the replays?
Yes. You will have 6 months of access to go back and review everything.
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What if I cannot attend live?
You can watch the replay, but this is an implementation lab. The value comes from building in real time.
This is a decision.
You either build it so you can sell consistently Or you keep relying on effort every time you need a sal
